Coinspeaker Magic Eden Launches Separate Domains for US and International Users

Magic Eden, one of the leading non-fungible token (NFT) marketplaces, has launched distinct domains to cater separately to US and international users. This strategic move comes as the platform navigates an evolving regulatory landscape, especially in the US market.

New Domains to Cater to Different Regions

Beginning this month, US users will now connect to Magic Eden through the domain magiceden.us, while users outside the US will be directed to magiceden.io. Magic Eden has highlighted that both domains will continue to provide the same core services but with a stronger emphasis on meeting the specific needs of each region. This division of domains is intended to address regulatory requirements and to facilitate the rollout of new features, particularly on the international platform.

Today we’re announcing the new https://t.co/IX3u6TtCM1 for international users, plus https://t.co/tvWrETyYir, for users in the United States.

.US will still have great products you know and love while .IO will give us the ability to cook up (and sauté) even more features… pic.twitter.com/GKVz8fluCc

— Magic Eden 🪄 (@MagicEden) September 5, 2024

This move builds on Magic Eden’s recent collaboration with D3 Global to apply for the .magic domain, which aims to integrate traditional internet services with Web3 applications. Users will soon be able to operate a single .magic domain across websites, email addresses, and digital wallets in Web3 services, creating a seamless experience in managing both traditional and decentralized assets.

ME Token Unveiled amid Market Slowdown

Despite the recent market slowdown, Magic Eden has continued to broaden its services, including the much-awaited launch of the ME token. This token is pivotal to the platform’s decentralized ecosystem, supporting cross-chain trading and fueling decentralized applications (dApps) for Web3 users. Additionally, the ME token will be instrumental in governance within the Magic Eden DAO and the newly introduced Runes platform, providing the community with more influence over the platform’s future direction.

Magic Eden’s growth has been impressive, with the platform surpassing $6 billion in total trading volume. However, it faces the same challenges as the broader NFT market, which has experienced declining sales. While Magic Eden continues to command significant market share, the NFT space overall saw a drop in monthly sales volumes, with August 2024 figures failing to reach $400 million, down from a high of $1.6 billion earlier in the year.

Maintaining Leadership in a Challenging Market

Magic Eden has maintained its status as a market leader despite the market downturn. A September 4 report by CoinGecko revealed that the platform secured 36.7% of the NFT market share in August 2024, generating a trading volume close to $123 million.

This achievement represents the sixth month in a row that Magic Eden has led the market, reinforcing its position as a leading NFT marketplace. The platform’s adaptability, including its integration of Bitcoin Ordinals, has allowed it to stay competitive, even as competitors such as Blur and OpenSea face declines.

As the NFT market continues to evolve, Magic Eden’s focus on innovation, from its new domain structure to the launch of the ME token, positions it to weather current challenges while preparing for future growth.

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Magic Eden Launches Separate Domains for US and International Users