A recent report has shown that crypto is technically no longer a financial experiment but a pillar of daily business, with 39% of U.S. merchants currently accepting digital assets.

Although the market has experienced its share of good and bad over the years, the statistics indicate that price lows are only short-lived, as the use of the technology behind it is being adopted.

DIPS ARE TEMPORARY. ADOPTION IS PERMANENT. 📈 While over 5,355 merchants in the U.S. accept $BTC directly, many national brands support it through payment processors or specialized integrations As of early 2026:• 39% of U.S. merchants now accept crypto at checkout• 50%… pic.twitter.com/exdnhXTHfM

— CryptosRus (@CryptosR_Us) February 7, 2026

Over 5,355 retailers in the United States this day take Bitcoin directly. Numerous national brands that are yet to have Bitcoin on their own books are accepting it by payment processing and special integrations that provide easy access for consumers to spend their digital wealth.

The Growth of Crypto in Everyday Shopping

American retail is taking a new look as we head into 2026. The most dramatic development shown by the new data is that adoption is no longer restricted to small technology stores or hyper-local online stores.

Today, 50% of the large businesses with more than 500 million dollars in annual revenues have already incorporated digital assets in their infrastructure. This change implies that the largest economy actors now consider crypto an effective and required way of payment.

In the case of small businesses, it has been somewhat of a rollercoaster ride, but 2026 has recorded a major recovery. This is good news since small business adoption has recovered to 19% in the past years after some hesitation.

What Is Motivating Businesses to Change?

The technology itself is not a key factor in the transformation, but the individuals utilizing it are. The majority of merchants, 88% of them, have said that it is their customers who ask to use crypto to pay.

Businesses are reporting that this trend is directly affecting their bottom line. Cryptocurrency transactions currently account for nearly 26% of overall sales for companies that have embraced the technology.

This is an enormous amount of revenue that demonstrates that crypto users are not merely holding their assets as an investment project but are carrying out the actual purchase of goods and services.

The threat of price volatility is also beginning to diminish whereby, with improved infrastructure, businesses can receive crypto and pay in stable currency almost immediately.

Industry Leaders and the Lightning Network

Some industries are advancing at a more rapid pace than others in terms of adopting the future of cash. The hospitality and travel industry is taking the lead at the moment with an amazing 81% of business establishments in this industry accepting cryptocurrency.

This is reasonable in an economy that spans the world, where people do not want to be charged exorbitant currency exchange rates and focus on speedy payments without borders.

The next closest sectors are the digital goods, gaming, and luxury retail sectors, with 76% of merchants currently accepting digital assets.

One of the technological elements that has contributed to this success is the Lightning Network. It is this advanced skin over Bitcoin that makes daily payments simple and expedient, decreasing the charges and the time to transact to almost none; thus, a cup of coffee is as easy to purchase with Bitcoin as a luxury watch is.

Looking Forward

The trend of digital assets does not seem to be stopping. As per the recent surveys, 84% of the merchants believe that five years down the line, cryptocurrency payments will be commonplace in all locations.

Some businesses are still sitting on the periphery, and this is not a philosophical explanation, but rather a technical one.

Indeed, 90% of non-acceptors today indicate that they would incorporate crypto as soon as they install the equipment, provided the installation procedure was as effortless as the typical credit card terminal.

With the further development of the infrastructure and the user experience made more streamlined, the boundary between traditional finance and the digital ones will probably be crossed altogether, and we will have a global economy that is faster and less exclusive.