Chinese e-commerce giant, Alibaba Group Holding (NYSE:BABA), is stepping up its U.S. expansion with a new AI-powered sourcing tool designed to simplify the sourcing process for American buyers.

What Happened: On Thursday, Alibaba.com, the B2B arm of Alibaba, announced at its annual CoCreate conference in Las Vegas, the launch of a new generative artificial intelligence agent.

This AI agent, functioning as a chatbot, will streamline the sourcing process for American buyers seeking suppliers in China and other countries, reported Nikkei Asia.

Instead of the traditional search method, which can be time-consuming, buyers can interact with the AI agent in natural language.

The AI agent will list the best suppliers, along with their pros and cons, based on the buyer’s criteria, and even send requests for quotes to selected suppliers automatically.

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